Better Pages Behavior-Driven

Find out what's wrong
before you pay
to find out.

Your page is losing people and you don't know why. We run real user behavior data and 25 simulated buyers through your page in a day. Tells you exactly what's blocking conversions before you spend another dollar on traffic.

Talk to Hiten See the work →

0 Turnaround on a page sprint

0 Avg intent lift, Talk Stories

0 Simulated buyers per sprint

$0 Cost per iteration after setup

"Most agencies start with opinions. We start with behavior. Then we layer in synthetic evaluation. Then we show you exactly what to change and why — before you've spent a dollar proving the hypothesis."

— Hiten Shah, co-founder of Crazy Egg

What you're replacing

The existing options aren't broken.
They're just built for a different era.

The old way Kar

User research firm $8–17K · 2–4 weeks Same day

CRO agency retainer $5K/month · quarterly results No retainer

A/B test Needs traffic · weeks to significance Before any traffic

AI consultant Strategy deck · no deliverable Tied to data

Ship and hope Gut feel · flying blind Ship with confidence

The work so far

Three projects. All public.
All include the failures.

Audience Simulation Homepage

Ohko: 7 rounds, homepage + methodology debugging

25 personas, 7 rounds. The methodology findings uncovered a fundamental framing problem on round 3 — the fix is now standard practice across every sprint we run.

40%intent lift

Landing Page 5 Rounds

Talk Stories: landing page from 4.3 to 6.65 on the sim

Started with the original page, 25 personas, 5 rounds, iterating on copy and structure each time based on specific objections from the simulation.

+55%buyer intent

AI Eval 24 Models

Local LLM Eval Farm: 24 models, one Mac Studio

Tested 24 models across 4 quality dimensions, found a 5x speed advantage, built routing logic to call the right model per request. All on local hardware, no cloud cost.

5.8xspeed advantage

Crazy Egg A/B Test

Crazy Egg web analytics: ran it on our own page first

Pain-first structure, clearer headlines, better proof, FAQ added. A/B tested against the original. The variant won and is now live on crazyegg.com.

+45%signup conversion lift

The sprint

One page. 48 hours. Something you can ship.

Tell us the page and what it's supposed to do. We diagnose it, improve it, and hand you something testable — before you spend another dollar sending traffic.

$2,500 per sprint

Page Sprint — homepage or landing page

What lands in your inbox

Your 3 highest-impact conversion blockers, ranked and explained
Revised headline, subhead, and CTA — tested against 25 synthetic buyers before you see them
A working prototype with every change applied, ready to hand to a developer
Plain-English rationale for every decision — no jargon, no guessing
One revision round included if you want to push further

Straight guarantee: If the diagnosis doesn't surface something useful, you don't pay. No invoice, no awkward conversation.

Email Hiten to start Describe the page and what's felt off. That's the whole brief.

What the 48 hours looks like

No intake calls. No discovery decks. You send the URL and a paragraph. We run Crazy Egg behavior data plus a 25-buyer simulation, find the blockers, rewrite the page, and send you the prototype.

Hour 0 — you send the brief
Hour 4 — simulation running, behavior data pulled
Hour 24 — diagnosis and revised copy ready
Hour 48 — prototype in your inbox

Most sprints run 2 to 5 rounds. Each subsequent round is faster — the infrastructure is already built.

Works for any page

Homepages that aren't converting cold traffic
Landing pages before a paid campaign goes live
Pricing pages with high drop-off
Signup flows that lose people at the last step

Fit

Who this works well for.

Good fit

Founders who already think in experiments and want faster answers
Growth and marketing teams tired of waiting weeks for user research
Anyone about to spend on ads who doesn't know if the page will convert
Existing Crazy Egg users who have the data but don't know what to do with it
Teams who want to know what's wrong before they pay an agency to fix it

Not a fit

Enterprise procurement requiring SOC2 and formal compliance audits
Projects that need a 15-person agency and a monthly retainer
Situations where simulated user data legally cannot substitute for real user data
Anyone who needs a decade of client logos before they'll engage

Hiten Shah

Co-founder of Crazy Egg · hiten@tinylab.com

The 5-step model

How a sprint actually runs.

You describe the question

What page. What it's supposed to do. Who it's for. What's felt off about it. That's it — no intake forms, no discovery call.

We design the test

We build 25 simulated buyers that match your real audience. We define what "better" looks like for this specific page and goal.

We run it and share everything

You get the actual numbers, persona-by-persona data, and failure modes. Not a cleaned-up summary. The real records.

We adjust and go again

One round rarely answers the question fully. Most sprints run 2 to 5 rounds. Each one is faster because the infrastructure is already built.

You get something that sticks

A page that tested well. Revised copy and structure. A clear rationale for every change. Something you can hand to a designer or developer and ship.

Audience Simulation Behavior Data Copy Revision Crazy Egg AI Evaluation Local Infrastructure

Case Study

We ran it on ourselves first.

Before offering this to anyone, we ran the sprint on the Crazy Egg web analytics page. Pain-first structure. Clearer headlines. Better proof. FAQ added. Benefit-oriented copy throughout.

Then we A/B tested it against the original.

55.7%

Control — signup conversion

80.6%

Variant — signup conversion

+45%

Lift. Page is now live.

Before

After — now live

Ready to find out
what's blocking you?

$2,500. 48 hours. A prototype you can ship. Email Hiten with the URL and one paragraph about what's felt off. That's the whole brief.