Better Pages Behavior-Driven

Find out what's wrong
before you pay
to find out.

Your page is losing people and you don't know why. We run real user behavior data and 25 simulated buyers through your page in a day. Tells you exactly what's blocking conversions before you spend another dollar on traffic.

Talk to Hiten See the work →

0 Turnaround on a page sprint

0 Avg intent lift, Talk Stories

0 Simulated buyers per sprint

$0 Cost per iteration after setup

"Most agencies start with opinions. We start with behavior. Then we layer in synthetic evaluation. Then we show you exactly what to change and why — before you've spent a dollar proving the hypothesis."

— Hiten Shah, co-founder of Crazy Egg

What you're replacing

The existing options aren't broken.
They're just built for a different era.

The old way Kar

User research firm $8–17K · 2–4 weeks Same day

CRO agency retainer $5K/month · quarterly results No retainer

A/B test Needs traffic · weeks to significance Before any traffic

AI consultant Strategy deck · no deliverable Tied to data

Ship and hope Gut feel · flying blind Ship with confidence

The work so far

Three projects. All public.
All include the failures.

Audience Simulation Homepage

Ohko: 7 rounds, homepage + methodology debugging

25 personas, 7 rounds. The methodology findings uncovered a fundamental framing problem on round 3 — the fix is now standard practice across every sprint we run.

40%intent lift

Landing Page 5 Rounds

Talk Stories: landing page from 4.3 to 6.65 on the sim

Started with the original page, 25 personas, 5 rounds, iterating on copy and structure each time based on specific objections from the simulation.

+55%buyer intent

AI Eval 24 Models

Local LLM Eval Farm: 24 models, one Mac Studio

Tested 24 models across 4 quality dimensions, found a 5x speed advantage, built routing logic to call the right model per request. All on local hardware, no cloud cost.

5.8xspeed advantage

Crazy Egg A/B Test

Crazy Egg web analytics: ran it on our own page first

Pain-first structure, clearer headlines, better proof, FAQ added. A/B tested against the original. The variant won and is now live on crazyegg.com.

+45%signup conversion lift

The sprint

One page. Two days. Real results.

A focused sprint, not a broad retainer. You pick the page. We diagnose it and improve it.

Homepage Sprint

For founders whose homepage is not converting

Behavior data review using Crazy Egg
Clarity and trust diagnosis
Top issues ranked by conversion impact
Revised headline, subhead, and CTA copy
Structural recommendations with rationale
Plain-English explanation of every change

Start Homepage Sprint

Landing Page Sprint

For teams running campaigns that are not hitting goals

Headline and CTA audit
Proof section and trust signal review
Friction and objection diagnosis
Form flow and mobile experience check
Revised copy and layout
Prioritized fixes with plain reasoning

Start Landing Page Sprint

Fit

Who this works well for.

Good fit

Founders who already think in experiments and want faster answers
Growth and marketing teams tired of waiting weeks for user research
Anyone about to spend on ads who doesn't know if the page will convert
Existing Crazy Egg users who have the data but don't know what to do with it
Teams who want to know what's wrong before they pay an agency to fix it

Not a fit

Enterprise procurement requiring SOC2 and formal compliance audits
Projects that need a 15-person agency and a monthly retainer
Situations where simulated user data legally cannot substitute for real user data
Anyone who needs a decade of client logos before they'll engage

Hiten Shah

Co-founder of Crazy Egg · hiten@tinylab.com

The 5-step model

How a sprint actually runs.

You describe the question

What page. What it's supposed to do. Who it's for. What's felt off about it. That's it — no intake forms, no discovery call.

We design the test

We build 25 simulated buyers that match your real audience. We define what "better" looks like for this specific page and goal.

We run it and share everything

You get the actual numbers, persona-by-persona data, and failure modes. Not a cleaned-up summary. The real records.

We adjust and go again

One round rarely answers the question fully. Most sprints run 2 to 5 rounds. Each one is faster because the infrastructure is already built.

You get something that sticks

A page that tested well. Revised copy and structure. A clear rationale for every change. Something you can hand to a designer or developer and ship.

Audience Simulation Behavior Data Copy Revision Crazy Egg AI Evaluation Local Infrastructure

Case Study

We ran it on ourselves first.

Before offering this to anyone, we ran the sprint on the Crazy Egg web analytics page. Pain-first structure. Clearer headlines. Better proof. FAQ added. Benefit-oriented copy throughout.

Then we A/B tested it against the original.

55.7%

Control — signup conversion

80.6%

Variant — signup conversion

+45%

Lift. Page is now live.

Before

After — now live

Have something
worth testing?

Tell Hiten what you're trying to learn. If it's a good fit, he'll scope it and tell you exactly what you'd get back.