12 specific problems we run simulations on. Filter by who you are or what you're trying to solve. Each one comes with a typical scope so you know what you're getting into.
12
Use cases
FounderGrowth
Pre-launch
You're about to run ads to a page you've never tested with real buyers.
You wrote the copy, it makes sense to you, but you haven't put it in front of the audience yet. Simulation runs 20 buyer personas through the page before you spend a dollar on traffic. You find out what's confusing, what's missing, and what's not landing — before the traffic bill arrives.
GrowthProduct
Conversion
Your page gets traffic but the conversion rate is lower than it should be. You don't know why.
Analytics shows you where people leave. It doesn't show you what they were thinking. Simulation gives you the objections, the moments of confusion, and the things that almost closed them but didn't — all without waiting for a new test to collect statistical significance.
FounderGrowth
Positioning
You have a product. You're not sure how to describe it so people immediately get why they need it.
Positioning problems look like low conversion but live one level up. We test multiple framings — different headlines, different angles, different comparisons — against the same buyer personas in the same session, so you can see which version gets the highest intent and why.
FounderGrowth
Homepage
Your homepage was written in year one and hasn't kept up. You know it needs work but not where to start.
We run the current homepage first to get a baseline, then iterate. You find out what's already working (so you don't break it), what's blocking people, and get a tested version that's ready to ship. Full round-by-round data so you can see exactly why each change moved the needle.
FounderGrowth
Pricing
You're not sure if your pricing structure is clear or if confusion is costing you signups.
Pricing pages fail in two different ways: the price feels wrong, or the tiers are confusing. Simulation tells you which problem you have. We track what each persona guesses the price is before seeing it, what they think when they do see it, and where the mental model breaks down.
Founder
Fundraising
You're fundraising and want to know which slides lose investors before you're in the room.
We build investor personas — seed, Series A, strategic — and run them through your deck. You find out which slides create skepticism, which questions your narrative doesn't answer, and where the story loses momentum. Cheaper than a bad meeting and faster than a warm intro.
ProductGrowth
Feature Launch
You're shipping something new and want to know if the way you're describing it will land before the announcement goes out.
Changelog copy, product hunt descriptions, email announcements, in-app prompts — all of these can be tested before they're live. Run the announcement through your user personas. Find out if they understand the feature, want it, and know what to do next.
ProductGrowth
Onboarding
You want to know where new users get confused or drop off before you can measure it with analytics.
Onboarding flows have opinions baked in by whoever built them. Fresh personas go through your onboarding script or walkthrough and report exactly where they get stuck, what they expected to happen, and what they'd do if left alone. Good for pre-launch or when your activation rate isn't where it should be.
FounderGrowth
Competitive
You want to know how your positioning holds up against alternatives buyers already know about.
Personas come in already knowing your category — they've heard of the alternatives, they have priors. We prime them with the competitive context, then run them through your page. You find out if your differentiation is landing or if it's getting lost against the mental model they arrived with.
AI Team
AI Infrastructure
You're building an AI product and need to know which model actually performs for your use case, not just benchmarks.
Generic benchmarks measure tasks you're not running. We test the candidate models against your actual prompts, your actual edge cases, and your actual quality bar. You get a ranked comparison with data, plus routing logic that picks the right model per request type automatically.
AI Team
AI Infrastructure
You want AI running on your own hardware — no per-query cost, no data leaving your environment.
We set up the full stack: model selection, backend configuration (Ollama or MLX), benchmarking against your workload, and documentation for your team. Good fit if you're running high volume, handling sensitive data, or just want to stop paying per token for something you could own.
Agency
White-label
You run a growth or CRO agency and want simulation-backed research as a service you can offer clients.
We run the simulations, you deliver the insights. Full data, methodology documentation, and presentation-ready outputs. Some agencies use this to accelerate their existing research process. Others add it as a new offering. Either way, the infrastructure is already built — you're just adding clients.
No use cases match that filter.
Don't see your exact situation?
Most projects are a variation of something here. Tell Hiten what you're trying to learn — he'll tell you if it's a good fit and what you'd get back.